First there was Treasure Hunt. Contestants would guide the lovely Anneka Rice around the country in a helicopter to win cash prizes. But as the 1980s came to a close greed was no longer good. It had to be ‘for charity, mate.’ So Anneka got back in her helicopter for the good of mankind. Browbeating hapless carpenters and DIY store managers into giving away their stock to build a scout hut or community. People watched it, of course. But only because they could watch Anneka’s rear bobbing up and down throughout the show.